Centrum / GOOD WRONG
When public access television comes to mind, so do a number of charmingly awful things - lowest of the low production quality, outdated technical presentation, and no shortage of video errors and malfunctioning equipment. This concept, developed as part of a pitch for Centrum, draws inspiration from the retro spirit of public access television and infomercials - glitches and all - but aims to elevate the design into something bold and exciting. It’s DNA is made up of old school aspect ratios and TV color bars, but everything is given a fresh coat of pixels.