This is a campaign I directed for AT&T, consisting of five videos promoting their service as the most reliable platform for connecting entire business networks across all points of contact. Check out the design process below, as well as an edit of the five films.
We explored a lot of different styles for this project. Of the frames I designed, this board is my favorite. It tells the story of connecting mobile customers with local businesses.
We ended up going with a far more minimal design. Referencing the work of Saul Bass, we embraced a deconstructivist style. Here are a few frames from the final boards designed by my awesome team.
Below is an edit that compiles some fun moments from each of the five films. The music is "True Thrush" by Dan Deacon.
Client: AT&T
Agency: BBDO
Production Company: My Active Driveway
Creative Director: Chris Carboni
Executive Creative Director: Steve Choo
Producer: Brittany Love
Design: Chris Carboni, Stephen Kelleher, Peter Ryu, Paul Yung Jae Suh, David Jouppi
Additional Design by Script & Seal
Animation: Paul Yung Jae Suh, Conor O'Kelly, David Jouppi, Hoon Han, Jack Khouri, Peter Ryu, Chris Carboni