Herman Miller invited me to direct a brand film announcing the formation of the Herman Miller Group, a family of individually vibrant brands, all dedicated to artful, problem-solving design. The storytelling challenge was to consider how product, positioning, and offers from multiple companies come together to create something of value to their customers.
Working with a team of incredible designers and animators, we came up with a unique visual style that captures two of the hallmarks of the Herman Miller brand - a timeless refined design aesthetic & a sense of tactile, handmade craftsmanship.
Client: Herman Miller
Production Company: Dress Code
Executive Producer: Brad Edelstein
Executive Creative Director: Dan Covert
Director: Chris Carboni
Producer: Tara Stromberg
Art Director: Chris Carboni
Design: Elena Chudoba, Chris Carboni, Connie Van
Animation: Peter Harp, Andy Mastrocinque, Chris Carboni, Chris Mennuto, David Rasura, Rasmus Lowenbraat, Erika Bernetich