More Than A Message
OOH Campaign for WhatsApp
The message says something. The handwriting says everything. This campaign is about closing the gap between what someone types and what they actually mean - one message at a time.
Small Moments. Huge Scale.
Designing hand-writing for a huge scale means slight variations can have major impact. The way certain letters connect - or don’t - can enhance authenticity. Messages that feel personal, no matter how public the placement.
NYC
LA
Making Our Mark
A message sent at the end of a long day should feel tired. A message to your bestie should feel playful. Our goal was to visualize the meaning behind the message — the context that is often left unsaid, the empty space that carries the most but gets seen the least.
Our approach: build handwriting that carries the personality of the sender, their relationship to the recipient, and the weight of what’s actually being said.
Not one style. Many. Because the writing has to say what the words can't.
Mixed Messages
We explored a range of handwriting personalities - from the proper parent to the burnt-out professional.
