Year of the Horse
Apple | Lunar New Year 2026
Brand animation for Apple Shanghai
To celebrate Lunar New Year, I partnered with Hornet and Apple Shanghai to create a series of animated vignettes inspired by the Year of the Horse and the concept of “Ma Ta Fei Yun” — a symbol of unstoppable momentum and boundless ambition.
Apple | Lunar new year 2026The animations were designed as celebratory brand moments for web, retail, and digital placements.
I led concept development, visual direction, and motion design across the campaign, shaping a collection of stylized sequences that captured the energy and symbolism of the holiday while aligning with Apple’s global brand language.
Produced at Hornet.
