Fall Event 2025

Keynote preshow and launch campaign content

I collaborated with Apple’s Marcom team to direct preshow motion content and supporting launch media for the 2025 Fall keynote event.

The presentation introduced the iPhone 17 lineup, including the ultra-thin iPhone Air featuring a new vapor chamber cooling system. Inspired by this technology, we developed a heat-map-driven visual language that translated thermal energy into fluid motion and color gradients across the preshow sequence and campaign assets.

I led the team through concept development, design exploration, and animation across the preshow environment and supporting media deliverables.

Produced at Hornet.