Lunar New Year 2026

Brand animation for Apple Shanghai

To celebrate Lunar New Year, we partnered with Apple Shanghai to create a series of animated vignettes inspired by the Year of the Horse and the concept of “Ma Ta Fei Yun” — a symbol of unstoppable momentum and boundless ambition.

The animations were designed as celebratory brand moments for web, retail, and digital placements. I led concept development, visual direction, and motion design across the campaign, shaping a collection of stylized sequences that captured the energy and symbolism of the holiday while aligning with Apple’s global brand language.

Produced at Hornet.