APPLE | WWDC 2025WWDC 2025 | Intro
Ramp-up intro sequence for Apple’s WWDC25 keynote
I partnered with Apple’s Marcom team to direct the ramp-up intro and preshow motion content for the 2025 Worldwide Developers Conference keynote, along with a broader suite of promotional assets supporting the launch.
The event introduced Apple’s most expansive design evolution to date. Drawing from this new visual language, we built a motion system exploring the dimensionality and fluid behavior of the Liquid Glass material aesthetic. I led the team through concept development, design, and animation, shaping a cohesive visual language that extended across keynote content and supporting media.
Produced at Hornet.
APPLE | WWDC 2025WWDC 2025 | Pre-show
Ambient pre-show loop for the WWDC25 keynote environment
As part of the WWDC25 launch package, we developed a large-format preshow animation system designed to play in continuous ambient loops ahead of the keynote presentation.
Building on the Liquid Glass design language introduced for the event, the sequence explored flowing refractive surfaces, layered depth, and evolving color interactions to create a dynamic visual environment for the live audience as the keynote space filled. I led the creative direction and motion design development for the sequence, ensuring the system could function both as atmospheric preshow content and as a visual bridge into the keynote presentation.
Produced at Hornet.
APPLE | WWDC 2025WWDC 2025 | Paid Media
Launch media for WWDC25
Alongside the keynote content, we developed a series of paid and organic social media assets promoting the WWDC25 event.
These short-form pieces extended the Liquid Glass visual language into flexible messaging formats designed for digital placements across Apple’s marketing channels. I led the team in translating the motion system developed for the keynote into modular animations that could support multiple messaging variations while maintaining a consistent visual identity for the launch.
Produced at Hornet.