Carboni Studio
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AstraZeneca / EDUCATIONAL ARTWORK

This is a project I directed for the New York Times & AstraZeneca on the topic of e-asthma and how, if left uncontrolled, it can increase the risk of future attacks and decreased lung function. In this stylized and informative piece we show how a simple blood test can help diagnose the disease and determine the right treatment plan.

CREDITS:

Client: AstraZeneca

Agency: T Brand Studio

Produced by: Dress Code (dresscodeny.com)

Executive Creative Director: Dan Covert

Executive Producer: Brad Edelstein

Head of Production: Tara Rose Stromberg

Director: Chris Carboni

Design: Chris Carboni, Elena Chudoba, Jesse Harp, Rasmus Löwenbrååt

Animation: Chris Carboni, Hao Li, Tim Beckhardt, Rasmus Löwenbrååt

Music & Sound: YouTooCanWoo

Voiceover: Marchelle Thurman

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