I was hired to help develop the look of Facebook's "Daily Dialogues", the fun illustrations featured at the top of the Facebook news feed used to mark holidays and notable events world-wide. Through countless style explorations and motion tests, we eventually arrived at an aesthetic both friendly and simple, yet still distinct enough to be recognizable. Below you will find some of my finished work for this project, as well as some alternate look explorations from our development phase.
During our design development, lots of aesthetics were explored. Below is an alternate style used to represent the Melbourne Cup, Australia's biggest horse race held at the Flemington Racecourse.