Carboni Studio
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AT&T / AGILE BUSINESS

I directed this campaign for AT&T, consisting of five videos promoting their service as the most reliable platform for connecting entire business networks across all points of contact.

 

    We explored a lot of different styles for this project. Of the frames I designed, this board is my favorite. It tells the story of connecting mobile customers with local businesses.   

 

We explored a lot of different styles for this project. Of the frames I designed, this board is my favorite. It tells the story of connecting mobile customers with local businesses.

 

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    We ended up going with a far more minimal design. Referencing the work of Saul Bass, we embraced a deconstructivist style. Here are a few frames from the final boards designed by my awesome team.   

 

We ended up going with a far more minimal design. Referencing the work of Saul Bass, we embraced a deconstructivist style. Here are a few frames from the final boards designed by my awesome team.

 

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    Below is an edit that compiles some fun moments from each of the five films. The music is "True Thrush" by Dan Deacon.   

 

Below is an edit that compiles some fun moments from each of the five films. The music is "True Thrush" by Dan Deacon.

 

CREDITS:

Client: AT&T

Agency: BBDO

Production Company: My Active Driveway

Creative Director: Chris Carboni

Executive Creative Director: Steve Choo

Producer: Brittany Love

Design: Chris Carboni, Stephen Kelleher, Peter Ryu, Paul Yung Jae Suh, David Jouppi

Additional Design by Script & Seal

Animation: Paul Yung Jae Suh, Conor O'Kelly, David Jouppi, Hoon Han, Jack Khouri, Peter Ryu, Chris Carboni